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is an arcade, mobile and home video game publisher, based in Japan. The company also publishes video, music and other entertainment products related to its video game IPs. It is the product of a merger between the video game development divisions of Bandai and Namco. Originally referred to in the West as Namco Bandai Games, the company was internationally renamed as Bandai Namco Games in January 2014.〔 On December 17, 2014, Bandai Namco Holdings announced that it would be changing its gaming division name from Bandai Namco Games to Bandai Namco Entertainment, effective on April 1, 2015. Bandai Namco Games is a wholly owned subsidiary of Bandai Namco Holdings (BNHD) and specializes in management and sales of video games and other related entertainment products, while its Bandai Namco Studios subsidiaries specialize in the development of these products. It is the core company of Bandai Namco Group's Content Strategic Business Unit (Content SBU).〔(【引用サイトリンク】url=http://www.bandainamco.co.jp/en/group/index.html )〕 In addition to its core publisher operations in Japan, Bandai Namco Games publishes content worldwide through different entities. Bandai Namco Games America handles publishing across North America; Bandai Namco Games Europe handles publishing across Europe; ''Bandai Namco Games Asia'' handles publishing across Asia (except Japan); Bandai Namco Games Australia and Bandai Namco Games New Zealand handle publishing in Oceania. The company has its headquarters in Shinagawa, Tokyo.〔 == History == In early 2005, Namco Ltd. and Bandai Co. Ltd. announced plans to combine their operations. The merger took effect on September 29 of that same year and both companies came under the umbrella of the newly created Bandai Namco Holdings. On March 31, 2006, the video games division of Bandai was merged with Namco and renamed Namco Bandai Games (Bandai Namco Games in Japan). On January 2, 2006, Namco Hometek and Bandai Games were merged and renamed, in the United States, to form Namco Bandai Games America.〔(【引用サイトリンク】url=http://www.gamespy.com/playstation-2/soul-calibur-iii/678772p1.html )〕 On April 1, 2008, Banpresto's video game operations were absorbed by Namco Bandai Games.〔(【引用サイトリンク】url=http://www.siliconera.com/2007/11/09/banpresto-absorbed-by-namco-bandai/ )〕 On April 1, 2009, Bandai Networks, Namco Bandai's mobile phone business, was dissolved and absorbed into Namco Bandai Games.〔(KatanaXtreme.com – Namco Bandai Games Inc. to Take Over Bandai Networks Co., Ltd. )〕 In 2010, Namco Bandai Games entered the ''Guinness World Records'' for being the company that released the most TV commercials for the same product, a Nintendo DS game called ''Solatorobo: Red the Hunter''. They created 100 versions of the ad as the game consists of 100 chapters.〔(【引用サイトリンク】url=http://www.guinnessworldrecords.com/records-1/most-tv-commercials-for-the-same-product-(8-hrs)-regionalfree-to-air/ )〕 In early 2011, Namco Networks was absorbed to Namco Bandai Games America, effectively consolidating Namco Bandai's American console, handheld and mobile video game development operations.〔(【引用サイトリンク】url=http://www.gamesindustry.biz/articles/namco-bandai-games-america-namco-networks-merger-now-it-s-all-just-namco-bandai-games-america )〕 On April 2, 2012, Namco Bandai Games spun off its development operations into a new company called Namco Bandai Studios. The new company was spurred by Namco Bandai's interest in faster development times and tighter cohesion between disparate development teams. It will comprise approximately by 1,000 employees, who are already part of Namco Bandai. In March 2013, Namco Bandai Games established two new game studios. The first, Namco Bandai Studios Singapore, will be Namco Bandai's "leading development center" in Asia and develop game content for the Asia Pacific. The second studio, Namco Bandai Studios Vancouver, will work on online social games and game content development for North America and Europe, and will be established within The Center for Digital Media (CDM). In July 2013, Namco Bandai Partners (NBP), which used to oversee the PAL distribution network since September 2012, merged with Namco Bandai Games Europe (NBGE) in order to push distribution and publishing into one entity, Namco Bandai Games Europe (NBGE). On January 25, 2014, Namco Bandai Games and Namco Bandai Studios announced that the companies would be known as Bandai Namco Games and Bandai Namco Studios worldwide, respectively. The change is intended to unify the brand internationally (since the company was already known as Bandai Namco in Japan) in order to increase the "value" and "appeal" of the name. In December 2014, the company announced in a press release that the full company name will be changed to Bandai Namco Entertainment on April 1, 2015.〔2014-12-16, (Bandai Namco Games changing name to Bandai Namco Entertainment ), Gematsu〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Bandai Namco Entertainment」の詳細全文を読む スポンサード リンク
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